Article, Less Rain, Office
We traded the old worldly charm of the historic ballroom of Sophienkirche for a fresh office at Hamburger Hof, a courtyard just across the street.Read More
The property includes a 220 metre long listed building from the early 20th century with offices and workshops – the “Brick”, and four modern goods depots comprising a total of 32.000 square metres of storage space – the “Hub”.
The unique combination and the location close to both two highways as well as the city center make it an ideal spot for a modern logistics hub with loft-style office spaces. Hence the name “Brick Hub”, simple and to the point.
The corporate design works with the same juxtapositions: A modern typeface in parts transformed into a stencil, a palette of muted brick colours contrasted with a bold signal red, clean information design in a grid reminiscent of brick laying – the mix of old and new is visualised throughout our design.
A corporate styleguide including logo variations for print and digital, typographic concept, isometric illustrations, signage, custom iconography and grid systems helped Aventos to create their own communication materials in line with our designs.
A digital marketing brochure presents the project in detail, from basic facts to micro- and macro-location maps and a short history of the area.
Less Rain also created a 3D model of the brick building for exterior and interior renderings. They bring to life the vision of the Brick Hub as an industry 4.0 location – with modern workshops, labs and flexible, bright open plan office spaces.